The aim was to recommend one of three potential start-up traction motor manufacturers for a leading global wheel manufacturer to acquire
The key objective of the study was to evaluate and compare three start-up traction motor manufacturers, focusing on their current performance and future growth potential
Assessment of the product portfolio and technology spectrum to compare product offerings, motor technologies, and suitability across various vehicle segments
Evaluation of the traction motor performance of the three manufacturers when fitted to existing 2W and 3W vehicles, vis-à-vis to the actual performance of the current vehicles
Assessment of each traction motor manufacturer on 15 parameters under product development, operations, and business to give an overall scoring
Recommendation of the best-performing and highest-potential option, based on key success factors and scoring across 15 parameters
