The study analyzed the PURE market landscape, identifying technologies across sectors and classifying them as emerging or mature based on interviews and research. Key technologies are shortlisted for market assessment, and their current and potential market size is evaluated. A comprehensive list of stakeholders, including government agencies, investors, and private sector members, is compiled for further engagement.

Conducted semi-structured interviews with key PURE sector stakeholders to understand their roles and plans, alongside FGDs with rural customers to capture their perspectives on PURE technologies. Challenges and opportunities for scaling PURE markets across dimensions like market, technology, policy, and financing were documented, identifying key actors needed to address these barriers. Lastly, the study pinpointed strategic interventions necessary to support the growth and adoption of PURE technologies.