The aim was to develop a GTM Strategy for a company that is designing a magnet-less motor for automotive and non-automotive application
The key objective of the study was to conduct comprehensive global and national market analysis, competitive benchmarking, and techno-commercial feasibility assessments to formulate targeted Go-To-Market (GTM) strategies for Automotive & Non-Automotive applications
Conduct in-depth global and national motor market analysis, IP analysis, key players and competitive benchmarking to identify target market segment and customers
Assess the Techno-Commercial Feasibility of the motor manufacturing for Automotive & Non-Automotive applications including extensive stakeholder consultations
Formulate actionable GTM strategies to maximize the product’s potential for profitability and customer satisfaction
Consolidate report and presentation the strategies to the management members
The study is in the final stages of developing the GTM strategies with identified market size and potential market segments between Automotive & Non-Automotive applications
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